Coopers’ Craft is a celebration of barrel-making and a recognition of the importance of wood when it comes to crafting bourbon. In addition to being matured in barrels raised by master coopers at the Brown-Forman Cooperage, Coopers’ Craft is crafted using a special beech and birch charcoal filter finishing process, creating a smooth and flavorful bourbon.
Brown-Forman founder George Garvin Brown began bottling bourbon nearly 150 years ago and recognized the important role of the barrel and the impact wood has on bourbon. Based on his vision, Brown-Forman established its own cooperage in 1945. To this day, Brown-Forman is the only major distiller to raise its own new barrels. This expertise has led to over 70 years of raising barrels and honing the craft of using wood to impart unique flavor characteristics to bourbon.
Hitting shelves this summer, Coopers’ Craft will be available in the following U.S. markets initially: Alabama, Florida, Georgia, Kentucky, Louisiana, Mississippi, South Carolina and Tennessee. Coopers’ Craft is presented at 82.2 proof and is available at a suggested retail price of $28.99 for a 750ml bottle.